• A quick refresher on the the Resource Site
• Reminder on the use of the Tip Sheet
• Case studies from real situations in messaging and response w/ the goal of setting the appointment
  • Getting contacts into a CRM ASAP
  • Asking for the appointment
  • Switching to email
  • Getting their phone number
  • Never ask them to call you
  • Follow up, follow up till you're on the calendar!
• And more!

VIDEO

AUDIO (right click on the icon to download the file, left click to stream online)

• Around the room with quick intros
• (7:30) Question: what should we be doing long-term with the contacts generated by this campaign
  • There are several types here:
    • Responded and did the call
    • Responded, did not do the call
    • Completed the 90 day sequence
  • Switch to email or stay on LinkedIn
• Responding to folks in the messaging who respond to the non-request for call messages
• Role Play on the "Networking-to-Sales" call
• And more!

VIDEO

AUDIO (right click on the icon to download the file, left click to stream online)

• "The Long Game"
  • Discussion with Linked2Leds member Trang Tron
    • Dental Practice
    • She's prepared to stay in contact with qualified leads for a year or longer!
• Discussion on running peer groups and masterminds with coaches and CEOs
  • Local vs. virtual groups - very different

AUDIO - the entire meeting was only discussion, so you can simply download and listen on the fly:        (right click on the icon to download the file, left click to stream online)

• Tips on the best ways to create engagement with new leads who respond to the messaging - especially when they have not yet said, "let's talk" but have nonetheless responded to an article, video, invitation, etc.
• Re: Scheduling the phone calls: Henri's opinion - don't use a scheduler like TimeTrade, but go back and forth with the prospect - it's much more personal and doesn't really take that much time
• Phone calls:
  • Understand the strategy of the script Linked2Leads suggest, "Turning a Networking Call Into a Sales Call."
  • The core strategy of this call is to uncover at least one of their major pain points.
  • You MUST have an OFFER that will show them how to solve that pain that can be offered at the end of the call. This creates the NEXT STEP
• And more!

VIDEO

AUDIO (right click on the icon to download the file, left click to stream online)

• The "Long Game" revisited. We have discussed this before, but this is a new take based on a THREE YEAR relationship that Henri Schauffler had with a coach on LinkedIn before finally deciding to work together in a partnering arrangement
• Interview with Linked2Leads member Mariel Miller
  • How the Linked2Leads strategy has transformed her concept of how to work on LinkedIn (before she was "going for the immediate sales call, now she's in the long game")
  • Tips from Mariel on how to turn the 15 minute networking call into a sales opportunity
  • In those calls, qualify, qualify, qualify and then move onto the next!
• And more!

VIDEO

AUDIO (right click on the icon to download the file, left click to stream online)